useddrug safe
We are committed to comprehensive education about drugs so that the risks of consumption can be reduced.
An Instagram channel, website, brochures and stickers educate adults aged 18 to 25 about drugs.
Research, animation, layout, production, post-production
Bachelor – Group Partner: Sophia Moretti
Consumption takes place – This is an open secret.
According to the European Drugs Report 2021, 30% of Europeans aged 15 to 64, or around 83 million people, have used an illicit drug at least once in their life.
Usedrugssafe - A cross-media educational offer for informed and considered decisions.There is no consumption without risk. But there is a way to minimize these risks. And that's exactly where we start.
@usedrugssafe
Information based on scientific findings is made available to young adults on our Instagram account @usedrugssafe. Comparisons and graphics make information about substances and their effects easy to understand and immediately accessible. Personal testimonials provide insights into the consumer behavior of others and stimulate your own thought process through discussions in order to make well-considered decisions. Approaches to enlightenment are created in an appealing dynamic design.
What was that again...?
If users want to find out more information, they can find numerous additional facts and explanations about the individual substances on the website. In an excitingly prepared and clear encyclopedia, you can easily search for the specific information.
Reach where people consume.
If users have not come across us alone or through friends, initial access to information will be provided through our leporellos. The small brochures show incredible comparisons of individual substances and create relationships through simple information graphics in order to better understand the topics of consumption, effects and politics.
Along with the small leporellos, stickers from organizations are distributed in clubs and bars. These find their place where the target group spends a quiet minute during a visit or where decisions about consumption are actually made: on the toilet. The large safer-use tips explain risk-minimizing behavior with a relaxed approach and exciting icons and lead to our Instagram page with a QR code.
“The advice I would give to anyone right now is: never start using drugs regularly. Never. And actually I would say to everyone: Don't even start with it."
– regular consumer (wants to remain anonymous)
Project overview
blood = trump
Just
I waste
no waste
Pasterze
